Barbie’s $155m opening breaks American record for a female director (2024)

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FILM

Film industry buoyed by strong takings for Greta Gerwig and Oppenheimer

Jessica Newman

, Markets Reporter

The Times

Barbie’s $155m opening breaks American record for a female director (2)

Jessica Newman

, Markets Reporter

The Times

Barbie has beaten Oppenheimer to be crowned as the box office debut winner in North America.

Greta Gerwig’s adaptation, starring Margot Robbie and Ryan Gosling, brought in $155 million (£121 million) in the United States and Canada. The atomic blockbuster Oppenheimer also surpassed expectations with a take of $80.5 million (£62 million).

Deadline, the film industry website, said Oppenheimer was expected to bring in almost $160 million around the world on its opening weekend. Estimates suggest that Barbie will rake in another $150 million internationally.

The release of the film based on the Mattel doll coincided with the launch of the one about the creator of the atomic bomb on a day that became known as “Barbenheimer”. It was the first weekend during which one film brought in more than $100 million on opening and another had sales of more than $80 million.

Barbie, which opened in the UK on Friday, has already raced past The Super Mario Bros Movie, which was the biggest film of the year. The film, in which Barbie and her boyfriend, Ken, move from Barbie Land to the real world, is the biggest debut for a work directed by a woman. It is 24th on the all-time list of opening weekends in North America, which is topped by some distance by Avengers: Endgame at $357 million.

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Phil Clapp, chief executive of the UK Cinema Association, said: “It’s clearly great news for UK cinemas to see such excitement about two very different films and what now looks likely to be the biggest weekend for UK cinema-going since the pandemic.

“The levels of interest and admissions for both films provide further concrete evidence that the public remains as willing as ever to respond in huge numbers to original stories well told, well marketed and made for the big screen.”

Barbie’s $155m opening breaks American record for a female director (3)

<em> </em>Oppenheimer was expected to bring in almost $160 million worldwide on its opening weekend

UNIVERSAL PICTURES/AP

Vue, the cinema chain, reported its biggest weekend in four years and the second best ever. More than 2,000 sessions were sold out at its venues. The company said that more than a fifth of customers had booked tickets to see both films over the weekend. Tim Richards, the founder and chief executive of Vue, said that weekend admissions were the highest since Avengers: Endgame in 2019. He said the release of the two films proved that when the movies “are there, our customers will come to watch them on the big screen”.

Camilla Long: Barbie is a hot pink, sexist mess of a film

Odeon, the UK’s largest cinema chain, said that more than 300 screenings sold out for both films in the run-up to release day. The company predicted that a million cinemagoers would visit its venues in the coming week.

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The films have received contrasting receptions across the world. Vietnam has banned Barbie over a map of the South China Sea.

Some Hindus in India have criticised Oppenheimer for using lines from the Bhagavad Gita, a 700-verse scripture, during a sex scene, saying it was “disrespectful” and an “attack on Hinduism”.

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Barbie’s $155m opening breaks American record for a female director (2024)

FAQs

Barbie’s $155m opening breaks American record for a female director? ›

Greta Gerwig's Barbie

Barbie
Barbie is a 2023 fantasy comedy film directed by Greta Gerwig from a screenplay she wrote with Noah Baumbach. Based on the eponymous fashion dolls by Mattel, it is the first live-action Barbie film after numerous animated films and specials.
https://en.wikipedia.org › wiki › Barbie_(film)
set multiple records with its spectacular $155m North American box office debut, among them the highest opening weekend for a film directed by a woman.

What is the record for female director of Barbie? ›

'Barbie' Box Office: Greta Gerwig Becomes Highest-Grossing Female Director of All Time Domestically, Beating 'Frozen II' That's not all — Gerwig is also celebrating becoming the highest-grossing female director of a live-action movie at the worldwide box office as 'Barbie' passes up 'Captain Marvel. '

What is the biggest opening for a female director? ›

Greta Gerwig cemented box office history as her cotton candy-colored blockbuster “Barbie” scored a massive $155 million in its opening weekend, marking the biggest debut ever for a film directed by a woman.

Who was the female director of the Barbie movie? ›

Greta Gerwig's “Barbie” wasn't just the year's biggest box office winner. It also made history as the highest-grossing movie directed by a woman.

How much did Greta Gerwig get paid for Barbie? ›

Greta is worth an estimated $12 million in 2023, according to reports. Her earnings for Barbie are undisclosed, though the film's leads Margot Robbie and Ryan Gosling earned a reported $12.5 million each to portray the iconic dolls.

What record did Barbie break? ›

Biggest domestic release from a female director

While “Frozen II” still holds the global record for a female-directed movie, “Barbie” is officially the highest-grossing domestic film by a female director ($620.7 million), according to Warner Bros.

How old is Barbie the girl? ›

Barbie, formally known as “Barbara Millicent Roberts,” was born in 1959, which would technically make her 65 years old — except for the small fact that she was born as a 19-year-old. Yep, that's right: The first ever Barbie was officially 19 years old, which would make her age closer to 84 years old.

Who was the pregnant Barbie? ›

“Pregnant Barbie” is actually Margaret Hadley Sherwood, or Midge, as her friends call her. Midge was created to be a less glam, more relatable Barbie, per Buzzfeed News. The doll was launched in 1963 as Barbie's bestie. She had freckles and red hair, and she wore less makeup than Barbie did.

Is Anne Hathaway in Barbie? ›

Anne Hathaway has nothing but love for Barbie, even though she's not in it!

Why is she called Barbie? ›

Barbie is named after creator Ruth Handler's own daughter Barbara (Ken — whose last name is apparently Carson — is named after her son). She doesn't look a day over 25. Barbie's birthday is March 9, 1959. Handler debuted Barbie at the American International Toy Fair in New York in 1959.

How much did Ryan Gosling pay for Barbie? ›

Margot Robbie and Ryan Gosling were both reportedly paid $12.5 million for their roles in Barbie. With the strong feminist themes displayed throughout the film, they were rightly paid the same amount for their work.

How much was Margot Robbie paid for Barbie? ›

According to a report in Variety in 2022, Robbie's salary for 'Barbie,' which is to be released in the United States on 21 July, is $12.5 million. It's a pay packet that is thought to have made her 2022′s highest-paid female actor.

Why did Amy Schumer leave Barbie? ›

Schumer was originally cast as Barbie in 2016 but a year later she announced she was leaving the project, citing "scheduling conflicts." She explained the situation further during her chat with Cohen, admitting she actually left for a different reason. "I think we said it was scheduling conflicts," she revealed.

What is the world record time for dressing a Barbie doll? ›

The fastest time to dress a Barbie doll is 28.87 seconds and was achieved by Catherine Lomas (UK) at Butlins, Skegness, UK, on 30 October 2010.

Who is the highest paid Barbie? ›

As of July 2023, the Stefanie Canturi Barbie was the most expensive Barbie ever sold, having reached an auction price of more than 300 thousand U.S. dollars in 2010. The price was also pushed up by the doll's diamond necklace.

What percentage of Barbie viewers are female? ›

The movie theater audience of summer blockbuster "Barbie" was mostly female, with a share of 66.2 percent of moviegoers, while more than 70 percent of "Oppenheimer" audience was male.

How much did Ryan Gosling make in Barbie? ›

Ryan Gosling Was Reportedly Paid $12.5 Million For Barbie

This shows that his performance was valued highly by being paid the same as Robbie despite not playing the title character. It was later revealed that Margot Robbie's Barbie salary was actually a lot higher, though, as she received bonuses of over $50 million.

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